Pricing

New Business Development & Analysis

   Are you looking for ways to consistently stay ahead of the trend, and discover new markets while growing the relationships you have already based your business, or a new business venture looking to cause the most disruption in the new market you are in?

   The New Business Development Market Analysis process is the first step we use to better understand you, your business approaches, and what makes us most effective to you. A professional report is presented duly, where we highlight the business opportunities on the market, the viability of said prospects, and the best courses for consistently achieving targets.

   By engaging us we take on the responsibility for the consistent growth of your organization's market segments, each department's output individually, with a timeline for reviewing and feedback. Working with mostly sales teams to develop mutually beneficial proposals, negotiate contract terms, and communicate effectively with stakeholders.

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Pricing

The top-tier SEO package gives you the best optimisation service available. It targets up to 80 keywords across your website, making it ideal for complex websites and ecommerce stores. It includes in-depth campaign setup, on-site optimisation, monthly content marketing and link acquisition, local search optimisation, and reporting.



Digital Strategies, Campaigns & (SEM)


   We help you reconnect with the reason you created your business, developing products that are easy to use and enjoyable, while connecting you to your world of fanatical clients, for business financial independence, and great relationships, and help you trail a blaze for your competitors to follow. 

   From this focus, we are able to open up your missed opportunities to impress or help your brand get on the most relevant radar screen in your field. We dive deep into your specific goals, objectives, opportunities, and challenges closely linked with your brand to give a strategic focus on your business future.

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To understand how the pieces of a digital marketing strategy fit together, the components are organized into a framework called the Five Cs. They are (1) company

strategy; (2) customer experience; (3); content creation (4), channel promotions, and (5) check-back analysis.

Chapter 1

IN THIS CHAPTER

» Formulating your business goals

» Picking your key performance

indicators (KPIs)

» Catching customers with the Five Cs

» Serving your customers using content

» Building product habits

8 BOOK 1 Creating Your Digital Marketing Strategy

Working with the Five Cs framework helps you cover all the bases as you create your digital marketing strategy and implement your plan

Determining the company strategy

The first C is company strategy. To create a digital marketing strategy, you need to begin by looking at your company’s business goals. The question to ask yourself and your team is, “What do we want the company to achieve and how do we

make it happen?”

You should direct your attention to your goals and business case for undertaking this effort. To that end, Book 1 covers the following topics:

» Create a digital marketing strategy. Several components go into a successful marketing strategy. Keep reading this chapter to find out more as well as the subsequent chapters in this book.

» Get your customers’ attention. Marketers are fiercely competing for your customers’ attention. Find out how to capture it in Book1, Chapter 2.

» Understand your business model and your brand. Learn about a variety of business models and how to determine what “job” your product does. You

look at brand components in Book 1, Chapter 3.

» Decide which marketing campaign to create. After you understand your goals, you can choose the right marketing campaign. See what to consider in

Book 1, Chapter 4.

» Develop the strongest offers. You look at how to turn leads into customers by crafting winning offers in Book 1, Chapter 5.

Uncovering the customer experience

The second of the Five Cs is customer experience covered in Book 2. You need to learn what your prospects will think, feel, and do when interacting with your

brand. The question for your marketing team to ask is, “Who are our prospects and how will we serve them as customers?”

You must define your audience and analyze the customer experience. You do this with the following:

» Collect and analyze customer data. Before you define your audience, you need to evaluate the kind of data you will use. In Book 2, Chapter 1, you look 

Developing Your

Overall Digital Strategy

CHAPTER 1 Developing Your Overall Digital Strategy 9

at the benefits and challenges you may face when dealing with big data to analyze your audience.

» Create personas. You define the characteristics of your perfect audience by investigating several different types of information. Find out what actions you

need to takein Book 2, Chapter 2.

» Develop the buyer journey. You want to understand the journey your prospect takes from being interested in your product to sold on it. Book 2,

Chapter 3 looks at the buyer’s mindset and gives you a model to help you document your customer’s touchpoints.

» Assist with sales enablement. Your sales team is facing an empowered customer. Find out in Book 2, Chapter 4 how your content can assist in making the job easier and more powerful. You can also determine where

your company falls on the content maturity scale.

Creating quality content

The third C is content creation, which is covered in Book 3. You need to focus on creating quality content (based on your story) that you know your customers want and need. The question to ask is, “How will we create quality content, who will do

it, and what will that content be?”

You need to develop a strategy for content, define your messaging, and establish your systems and governance rules. The chapters in tBook 3 take you through:

» Create a content strategy. You should have both a content plan and a content marketing strategy. In Book 3, Chapter 1, you see how to take an audit of your content to determine what you have and how you can leverage it to

develop a true corporate asset.

» Develop content types. You want to ensure that you take full advantage of all the types of content available to you. Book 3, Chapter 2 covers various types including long- and short-form original content, curated content, and

visual content.

» Know what your customers want. You learn how marketing funnels help you reach your entire audience. See how in Book 3, Chapter 3.

» Write and storytell. You have a story to tell that will connect with your audience. How do you incorporate it into your content? See Book 3, Chapter 4

to get a feel for the science behind why stories work and how to develop your own powerful corporate stories.

10 BOOK 1 Creating Your Digital Marketing Strategy

» Create processes and systems. You know that without a documented workflow and procedures, your content marketing efforts fail. Book 3,

Chapter 5 spells out the roles and responsibilities of your content team and shows you the benefits of using an editorial calendar.

» Target content for each audience. Your company needs to build a resource library that customers can access without contacting you. Find out what you

should put in that library in Book 3, Chapter 6.

Developing channel promotions

The fourth C is channel promotion, which you find in Book 5. To have your content make the greatest impact, you want to decide where and by whom your content will be distributed. The question to ask is, “How will our prospects and customers

find our content so that they can choose us?”

You want to make your content easy to find and share. You need to know how to promote your content so that prospects can find it.

» Use paid, earned, shared, and owned media for maximum reach. Making the most of all types of media is the only way to ensure that your brand voice

will be heard. Look to Book 5, Chapter 1 to learn about the value of these types of media and why earned media is gaining in importance.

» Use search marketing. Although search marketing is constantly changing, you can’t ignore its value. See Book 5, Chapter 2 to see what you need to

know.

» Create sharable content. Sharing is key to any content plan. Book 5,

Chapter 3 looks at why you should embrace shareability as a strategy and borrow from journalism’s five Ws and one H (who, what, why, where, when,

how) as applied to sharing.

» Add an email marketing campaign. Everyone loves and hates email. But it’s still a very important tactic to use to reach customers. See what you need to

do to use it effectively in Book 5, Chapter 4.

Deploying check-back analysis

The fifth C is check-back analysis, which is covered in Book 9. The focus here is on the metrics you choose to determine successes or failure. The question to ask is, “Have we met our goals?”

Developing Your

Overall Digital Strategy

CHAPTER 1 Developing Your Overall Digital Strategy 11

You want to reevaluate your plans and make revisions as necessary:

» Reassess your business model and brand value. You know that it’s important to frequently assess how things are working. Find out how you can determine whether business model changes are warranted and whether

you need to revise brand plans in Book 9, Chapter 1.

» Reexamine your content marketing strategy. Obviously, a determination of how well your content marketing strategy is working is essential. See why

even failing is a springboard to success in Book 9, Chapter 2.

» Measure success. If you’re tracking key accounts you need to reassess your goals for each one. See what you need to do in Book 9, Chapter 3.

» Track metrics. It’s helpful to gauge potential new opportunities as you track your metrics. See what’s involved with that in Book 9, Chapter 4.

» Optimize campaigns for return on investment (ROI). Using split testing and analyzing the speed of your pages is key to optimizing your campaigns.

Find out how how do this in Book 9, Chapter 5.

So that’s an overview of the Five Cs. Each of the books encompassing them includes far more information and working plans than listed here. If you do the hard work required to create and implement your plans, you can expect to be on the road to

content marketing success.Digital Agency’s marketing strategy services give your brand and advertising goals a roadmap to follow that keeps your brand in a competitive space, by ensuring that all elements of your digital marketing work together.

How Does My Business Benefit from a Digital Marketing Strategy?

A digital marketing strategy maps out every detail in your marketing campaigns and ensures that they deliver the results, leads, and ROIs you’re looking for.

Here are some of the ways that our services for Digital Strategy Development work for your brand:

Establish a cohesive presence for your brand that is both unmistakable, and unforgettable.

*Increase Leads

Creating an effective digital strategy can help to boost the number and quality of leads your business receives from online marketing.

*Increase Sales

Let your website, social media pages, and SEM campaigns work together in a consistent marketing strategy to drive more sales to your business.

*Market to New Target Audiences

Unlock powerful opportunities to boost your brand presence and reach new customers through your website and social media channels.

*Improve Your Online Presence

Maximise your online presence and stay ahead of your competition with a digital marketing campaign that ensures you are seen, heard, and remembered.

*Grow Your Market Share

Attract potential customers who are primed for growth with a wide-reaching digital marketing campaign that reaches audiences from all corners of the market.

Website Analysis/ Design & Dev


Website Development

ATKASA Digital Agency’s website development services give your business the perfect way to enter into the digital world, grow your online presence, or simply imbue your brand with a modern coat of paint.

We are a leading web development company in South Africa with an extensive list of expertise that includes our accolades as WordPress Experts and Shopify Partners.

Whether you’re looking for a simple website or a fully-fledged ecommerce platform, our team at ATKASA has the skill, experience, and expertise to ensure your website is your best digital asset.

GET YOUR FREE WEBSITE AUDIT GET MY AUDIT

How Can My Brand Benefit from Website Development Services?

The right website creates the perfect meeting point between your brand and your potential customers, creates an impactful and lasting impression, and drives customers to your business, seemingly effortlessly.

Here are some of the benefits you can get when working with our web development company:

Expand Your Online Reach

Gain the trust and respect of your peers and customers by creating a professional, informative, and helpful website.

Give Customers Useful Content

Your website can do more than just sell to your audience; it can also provide them with the knowledge they need to make informed decisions.

Build & Demonstrate Brand Identity

Let your brand’s unique character and message be heard loud and clear with a website that accurately reflects you, your services, and your values.

Increase Traffic to Your Business

Our website development strategies are designed to drive traffic to your website, so you can start making connections and growing your business.

Enhance All Areas of Your Business

Investing in a great website yields even greater returns, allowing you to allocate more resources to expand and improve your business.

Web Startup

The Web Startup package gets you a WordPress website
with 1 page, ideal for quickly growing businesses,
Google My Business linking (if available) and Google Analytics setup.
Get basic on-page SEO, 1 design concept.


*Does not include custom development & integration*

R2 950 EX VAT: Once Off

Web Entry

*Does not include custom development & integration*

R4 150 EX VAT

Web Starter

The Web package gets you a 5 page WordPress  website
, ideal for peomoting your growing business,
Google My Business linking (if available) and Google Analytics setup.
Get basic on-page SEO, 2 design & layout concepts.


*Does not include custom development & integration*

R7 999 EX VAT

Web Standard

The Web Standard package gives your brand an excellent starting point in the world of online marketing.

Get a WordPress website with up to 8 pages, basic SEO, and blog and social media integration.

*Does not include custom development & integration*

R12  995 EX VAT

Web Standard Advanced

R21 999 EX VAT

Web Advanced

 R43 995 EX VAT

WordPress Basic eCommerce

R19 690 EX VAT

WordPress Standard eCommerce

R28 999 EX VAT

WordPress eCommerce Advanced

R49  999 EX VAT

Shopify Basic eCommerce

R21 690 EX VAT

Shopify Standard

eCommerce Site

 R43 995 EX VAT

Shopify eCommerce Advanced

R52 999 EX VAT

Give more potential customers

the chance to find out who you are and what  you do by making your business easy

to find online.

From lead generation to Google Adwords and everything in between we insist on delivering robust, data-driven and transparent reports that highlight where and what is working. At any given time, we are able to pro-actively address any possible challenges – long before these have been identified and flagged as issues. Ensuring our clients get the full picture.

Search Engine Optimisation (SEO)


Our SEO services leverage experience, creativity, and technical expertise to get your website in front of the right people.

Our specialist-designed social media systems enable our clients to have instant access to their monthly content plans, across multiple platforms, to review, amend and comment upon all quite literally immediately. This allows us practically unheard-of turnaround times that continue to meet and exceed client expectations.

Digital Agency is a leading SEO company in Johannesburg  that offers a digital service that ensures your website and brand

are put in front of the right people.


When people make online searches for offers like yours, our SEO services ensure that your brand gets found by the right people, at a time when they

are already primed to do business.

GET YOUR FREE SEO AUDIT Get Report

How Does My Brand Benefit from SEO Services?

Search engine optimisation puts your brand front and centre when people search for businesses like yours. As one of the most cost-effective

forms of advertising, it offers an exceptional ROI, but is an essential part of any website.

Afterall, even the best websites will not be seen by anyone without SEO services behind them to make them work.

*Increase Website & Brand Visibility

SEO allows brands to become more visible in search engine results and reach a wider audience.

*Build Credibility

Through effective SEO strategies, brands can earn trust amongst customers and prospects, and build credibility as an authority in their industry.

*Generate Leads

SEO can help brands generate qualified leads to their website, driving sales and further conversations with potential customers.

*Establish Long-Term Strategies

With a strong SEO foundation, brands can establish long-term strategies to keep their website ranking high and increase organic traffic.

*Track and Measure Results

SEO enables brands to track and measure results in a cost-effective way, allowing them to make informed decisions and optimise their campaigns to improve the quality and quantity of leads they get.

SEO Packages

ATKASA Digital Agency offers a broad range of specialised SEO packages that have been designed to put your website in front of the right people, at the right time.

When potential clients search for offers and brands like yours, great SEO ensures your website appears before your competitors, giving you a competitive edge in the online sphere of your market.

Browse our SEO Packages 

Specially Tailored SEO Packages

ATKASA Digital Agency also offers custom packages for larger national or international brands. If you need something beefier and more tailored to specialised marketing needs, be sure to contact one of our representatives to find out more.


The SEO Bronze package gives you an approach to optimisation that targets up to 20 keywords across your website. It includes campaign setup and an SEO audit, on-site optimisation, monthly content marketing and link acquisition, local search optimisation, and reporting.


SEO Starter

Package

10 Keywords

Get a great start to search engine optimisation with our SEO Starter Package which targets up to 10 keywords related to your business.

Includes initial campaign setup, on-site optimisation, monthly content marketing and link acquisition, optimisation for local search, and reporting. 

Get a great start to search engine optimisation with our SEO Starter Package which targets up to 10 keywords related to your business.

Includes initial campaign setup, on-site optimisation, monthly content marketing and link acquisition, optimisation for local search, and reporting.


R6 999 EX VAT
per month


SEO Bronze

Package

20 Keywords

The SEO Bronze package gives you an approach to optimisation that targets up to 20 keywords across your website.
It includes campaign setup and an SEO audit, on-site optimisation, monthly content marketing and link acquisition, local search optimisation, and reporting.

The SEO Bronze package gives you an approach to optimisation that targets up to 20 keywords across your website. It includes campaign setup and an SEO audit, on-site optimisation, monthly content marketing and link acquisition, local search optimisation, and reporting.


R9 950 EX VAT
per month

SEO Silver

Package

40 Keywords

Our Silver SEO package targets up to 40 keywords and
includes campaign setup, on-site optimisation,
monthly content marketing and link acquisition,
local Search optimisation, and reporting.

 Our Silver SEO package targets up to 40 keywords and includes campaign setup, on-site optimisation, monthly content marketing and link acquisition, local Search optimisation, and reporting.


R18 786 EX VAT
per month

SEO Gold

Package

50 Keywords

The SEO Gold package targets up to 50 keywords across your website and provides an in-depth approach to campaign setup, optimisation, link acquisition, content marketing, local search optimisation and regular reporting.

The SEO Gold package targets up to 50 keywords across your website and provides an in-depth approach to campaign setup, optimisation, link acquisition, content marketing, local search optimisation and regular reporting.


R26 950 EX VAT

per month

SEO Platinum

Package

80 Keywords

The top-tier SEO package gives you the best optimisation service available. It targets up to 80 keywords across your website, making it ideal for complex websites and ecommerce stores. It includes in-depth campaign setup, on-site optimisation, monthly content marketing and link acquisition, local search optimisation, and reporting.

The top-tier SEO package gives you the best optimisation service available. It targets up to 80 keywords across your website, making it ideal for complex websites and ecommerce stores. It includes in-depth campaign setup, on-site optimisation, monthly content marketing and link acquisition, local search optimisation, and reporting.


R34 949 EX VAT
per month


SEO Packages

ATKASA Digital Agency offers a broad range of specialised SEO packages that have been designed to put your website in front of the right people, at the right time.

When potential clients search for offers and brands like yours, great SEO ensures your website appears before your competitors, giving you a competitive edge in the online sphere of your market.

Browse our SEO Packages 


The SEO Gold package targets up to 50 keywords across your website and provides an in-depth approach to campaign setup, optimisation, link acquisition, content marketing, local search optimisation and regular reporting.


Social Media Marketing

We are here to help you meet your target audience where they are, get them engaging with your brand with our secret formula. Our specialist-designed social media systems enable our clients to have instant access to their monthly content plans, across multiple platforms, to review, amend and comment upon all quite literally immediately. This allows us practically unheard-of turnaround times that continue to meet and exceed client expectations. Our focus on social media marketing, is driven by

talented teams of social media managers, graphic designers, copywriters and account managers, we have been growing our clients’ brands in these spaces with an approach that raises the value of social marketing as a modern form of word-of-mouth advertising. As a leading social media marketing agency we understand how integral it is for brands to make their voices heard on platforms where their audience is spending their time, while also working through these digital channels to monitor and maintain their brand’s reputation.

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Meet your target audience where they spend their time and get them engaging with your brand, more often.

Our specialist-designed social media systems enable our clients to have instant access to their monthly content plans, across multiple platforms, to review, amend and comment upon all quite literally immediately. This allows us practically unheard-of turnaround times that continue to meet and exceed client expectations.Our specialist-designed social media systems enable our clients to have instant access to their monthly content plans, across multiple platforms, to review, amend and comment upon all quite literally immediately. This allows us practically unheard-of turnaround times that continue to meet and exceed client expectations.ATKASA Digital Agency offers a broad range of professional online advertising services, including a focus on social media marketing.

With a talented team of social media managers, graphic designers, copywriters and account managers, we have been growing our clients’ brands in these spaces with an approach that raises the value of social marketing as a modern form of word-of-mouth advertising.

As a leading social media marketing agency we understand how integral it is for brands to make their voices heard on platforms where their audience is spending their time, while also working through these digital channels to monitor and maintain their brand’s reputation.

Share Your Brand’s Story

Social media marketing is the perfect platform to let your brand’s personality, voice, and story shine! With an informal and creative approach, you can create a personal connection between your brand and its audience.

Grow Your Audience at Less of a Cost

You can maximise your budget, get the most out of your spending, and achieve your desired return on investment by taking advantage of social media platforms.

Study the Competition

Gain valuable insights into what your competitors are doing on social media with comprehensive analytics.

Build & Understand Custom Audiences

By targeting ads to those with specific demographics, income levels, and interests, you can make sure that your ad spend is being used effectively and not wasted on people who won’t be interested in your product.

Create Relationships with Your Target Audience

By using social media, your brand can build a strong connection with its audience. This will help to establish trust and credibility, while also encouraging them to become advocates of your brand.


Social Media Packages

Get your brand talked about in social circles with our range of specialised Social Media Packages that are designed to get people speaking about your brand, by reaching them where they spend most of their free time.

A Full Range of Social Media Services in 1 Package

We offer a comprehensive range of social media packages that bring you success across numerous social platforms like Facebook, Instagram, LinkedIn and more.

From full social media strategies through to creative development, posting, and community management, you can get it all at ATKASA Digital Agency.

Browse our Comprehensive Social Media Packages Here

*Please note that a service fee of 7.5% will be charged on all media budgets.*


Social Starter

Package


#SocialStarter

R6 999 EX VAT
per month


Social Beginner

Package



#SocialBeginner

R13 998 EX VAT
per month


Social Standard

Package


#SocialStandard

 

R19 495 EX VAT
per month


Social Advanced

Package



#SocialAdvanced

R28 999 EX VAT
per month


Social Premium

Package


Pricing

#SocialPremium

R51 799 EX VAT
per month


Pricing

Get a great start to search engine optimisation with our SEO Starter Package which targets up to 10 keywords related to your business.

Includes initial campaign setup, on-site optimisation, monthly content marketing and link acquisition, optimisation for local search, and reporting.


Custom Social Media Packages

ATKASA Digital Agency also offers custom packages for larger national and international brands. Contact us to find out more

Our Silver SEO package targets up to 40 keywords and includes campaign setup, on-site optimisation, monthly content marketing and link acquisition, local Search optimisation, and reporting.